| Retail
Management |
|
Term 1 |
Credits |
Financial Accounting for Decision Making
|
2.00 |
| Managerial Economics |
2.00 |
| Corporate Finance |
2.00 |
| Interpersonal & Organizational Dynamics |
1.00 |
| Global Management Principles
|
1.00 |
| Quantitative Techniques
|
2.00 |
| Human Capital Management
|
1.00 |
| Research Methods |
2.00 |
| Total (A) |
13.00 |
|
Term 2 |
Credits |
| Monetary and Fiscal Policy |
2.00 |
| IT in Business |
1.00 |
| Applied Research Project (ARP) |
3.00 |
| Managerial Skills
|
1.00 |
| Global Business Environment |
2.00 |
| Marketing in Global Context
|
2.00 |
| Total (B) |
11.00 |
|
Term 3 |
Credits |
| Global Business Strategy I
|
1.00 |
| Management Accounting
|
1.00 |
| Operations Management
|
1.00 |
| Supply Chain Management |
1.00 |
| Marketing Research |
1.00 |
| Consumer Behaviour
|
1.00 |
| Sales & Channel Management
|
1.00 |
| Total (C) |
7.00 |
|
Term 4 |
Credits |
Integrated Marketing Communications
|
1.00 |
| Markstrat Simulation |
1.00
|
| On-line Marketing |
1.00 |
Strategic Marketing
|
1.00 |
| Brand Management |
1.00
|
| B2B Marketing |
1.00 |
| Total (D) |
6.00 |
|
Term 5 |
Credits |
| Retail Business environment |
1.00 |
| Store operations |
1.00 |
| Category Management - Private Label Management
|
1.00 |
| Global Retailing Strategies
|
1.00 |
| Retail Buying & Merchandising
|
1.00 |
Visual Merchandising - Instore Promotion & Sales
|
1.00 |
| Total (E) |
6.00 |
|
Term 6 |
Credits |
| Global Business Strategy II |
1.00 |
| International Business |
1.00 |
Corporate Governance and Ethics
|
1.00 |
| Entrepreneurship |
1.00 |
| Action Learning Project (ALP) |
4.00 |
| Total (F) |
8.00 |
GRAND TOTAL (SEM I + SEM II)
|
51.00 |
| Services
Marketing and Management |
|
Term 1 |
Credits |
Financial Accounting for Decision Making
|
2.00 |
| Managerial Economics |
2.00 |
| Corporate Finance |
2.00 |
| Interpersonal & Organisational Dynamics
|
1.00 |
| Global Management Principles
|
1.00 |
| Quantitative Techniques
|
2.00 |
| Human Capital Management |
1.00 |
| Research Methods |
2.00 |
| Total (A) |
13.00 |
|
Term 2 |
Credits |
| Monetary and Fiscal Policy |
2.00 |
| IT in Business |
1.00 |
| Applied Research Project (ARP) |
3.00 |
| Managerial Skills
|
1.00 |
| Global Business Environment |
2.00 |
| Marketing in Global Context
|
2.00 |
| Total (B) |
11.00 |
|
Term 3 |
Credits |
| Global Business Strategy I
|
1.00 |
| Management Accounting |
1.00 |
| Operations Management |
1.00 |
| Supply Chain Management |
1.00 |
| Marketing Research |
1.00 |
| Consumer Behavior |
1.00 |
| Sales and Channel Management |
1.00 |
| Total (C) |
7.00 |
|
Term 4 |
Credits |
Integrated Marketing Communications
|
1.00 |
| Markstrat Simulation |
1.00
|
| On-line Marketing |
1.00 |
Strategic Marketing
|
1.00 |
| Brand Management |
1.00
|
| B2B Marketing |
1.00 |
| Total (D) |
6.00 |
|
Term 5 |
Credits |
| Services Marketing Management |
2.00 |
| Marketing of Financial Services |
1.00 |
| Customer Relationship Management
|
1.00 |
| Direct Marketing |
1.00 |
| Marketing Audit |
1.00 |
| Total (E) |
6.00 |
|
Term 6 |
Credits |
| Global Business Strategy II |
1.00 |
| International Business |
1.00 |
| Corporate Governance and Ethics |
1.00 |
| Entrepreneurship |
1.00 |
| Action Learning Project (ALP) |
4.00 |
| Total (F) |
8.00 |
GRAND TOTAL (SEM I + SEM II)
|
51.00 |
| Product
Marketing and Management |
|
Term 1 |
Credits |
Financial Accounting for Decision Making
|
2.00 |
| Managerial Economics |
2.00 |
| Corporate Finance |
2.00 |
| Interpersonal & Organizational Dynamics |
1.00 |
| Global Management Principles
|
2.00 |
| Quantitative Techniques
|
2.00 |
| Human Capital Management
|
1.00 |
| Research Methods |
2.00 |
| Total (A) |
13.00 |
|
Term 2 |
Credits |
| Monetary and Fiscal Policy |
2.00 |
| IT in Business |
1.00 |
| Applied Research Project (ARP) |
3.00 |
| Managerial Skills
|
1.00 |
| Global Business Environment |
2.00 |
| Marketing in Global Context
|
2.00 |
| Total (B) |
11.00 |
|
Term 3 |
Credits |
| Global Business Strategy I
|
1.00 |
| Management Accounting |
1.00 |
| Operations Management |
1.00 |
| Supply Chain Management |
1.00 |
| Marketing Research |
1.00 |
| Consumer Behavior |
1.00 |
| Sales and Channel Management |
1.00 |
| Total (C) |
7.00 |
|
Term 4 |
Credits |
Integrated Marketing Communications
|
1.00 |
| Markstrat Simulation |
1.00
|
| On-line Marketing |
1.00 |
Strategic Marketing
|
1.00 |
| Brand Management |
1.00
|
| B2B Marketing |
1.00 |
| Total (D) |
6.00 |
|
Term 5 |
Credits |
| Product Marketing Management |
2.00 |
| FMCG Marketing |
1.00 |
| Pricing Strategies |
1.00 |
| Product Strategies |
1.00 |
| Marketing Audit |
1.00 |
| Total (E) |
6.00 |
|
Term 6 |
Credits |
| Global Business Strategy II |
1.00 |
| International Business |
1.00 |
| Corporate Governance and Ethics |
1.00 |
| Entrepreneurship |
1.00 |
| Action Learning Project (ALP) |
4.00 |
| Total (F) |
8.00 |
GRAND TOTAL (SEM I + SEM II)
|
51.00 |
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Marketing Management - Core Curriculum and Credits
