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Super Specialization: Internet Marketing Management
David Ogilvy's famous quotation "I know half my advertising budget gets wasted. The problem is I don't know which half" is no longer acceptable to today's marketers. Internet marketing management enables companies to target customers and thereby slash advertising costs and improve impact simultaneously. The wastage associated with mass media can be significantly eliminated with scientific use of the internet.

S P Jain's super-specialization in Internet Marketing Management is designed for participants to learn how to use this potent new technology and integrate the same with conventional marketing tools. Advanced courses help discover how to use the internet for reaching out to develop high impact contact with customers, use the power of the latest websites for reach and analyze performance. E-commerce will cover e-models and issues regarding monetizing web businesses.

The internet today is no longer the prerogative of pure internet plays. Increasingly conventional companies are using the power of the internet thereby making a person trained in internet marketing very much in demand. So be it consumer marketing companies, B2B, media and creative agencies all need people skilled and trained on the latest e-marketing techniques.

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