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Super Specialization: Product Marketing and Management
Man cannot live by bread alone. He needs a whole host of products to satisfy his ever increasing wants and needs. The industrial revolution has made it possible to mass produce products of high and consistent quality that are made freely available and at affordable prices.

Many feel that marketing means spending vast sums of money to sell products that otherwise would remain unsold or marketing creates a need for products. Savvy marketers on the other hand think their job is quite the opposite. For them marketing makes selling superfluous. They do this by understanding the consumer needs so well and by producing exactly what the consumer wants that the product sells itself.

S P Jain's super-specialization in Product Marketing and Management covers most of the key marketing concepts like Brand Management, Consumer Behavior, Channel Management and Integrated Communications but goes deep in FMCG, Consumer Durables and Industrial Goods marketing. Case studies are used abundantly to understand how companies have succeeded and where they have misjudged.

The sophisticated markets of Dubai and Singapore make them a good backdrop for learning this exciting subject in an ever changing world. If you have the market you have it all is the mantra that companies in this industry use. Companies are constantly looking for trained people in this area and especially now that is so much cross border selling that international exposure will certainly be a great asset.

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